Pregnancy hormones (estrogen and progesterone) start raging in your body from the first weeks. Their levels change dramatically. They determine both physical and emotional changes. This leads to dehydration of the skin, redness, dryness and itching appear. Although early pregnancy stretch marks has already started. Therefore, it is important to help your skin resist their formation from now on. You need constant nourishment through oil with valuable oils, vitamins, salts and other important elements for the skin.
The pH of the intimate area during pregnancy is lower than at any time in a woman’s life. This is the body’s natural weapon against the development of microorganisms and bacteria. A more acidic environment ensures the health and comfort of the uterus. Most washes are more alkaline and can upset the natural balance. Use an intimate gel wash that has a pH between 3.5 and 4.5.
Breasts start to swell and become very sensitive due to higher estrogen levels. Their skin stretches, the veins become prominent. The areolas also change – they enlarge, could be more prominent and darken.
Accept the changes and discomforts with a smile – it means that your body is responding properly to the hormonal changes and is preparing to create a cozy home for your baby.
Second trimester (13 – 26 weeks)
Your baby is growing quickly — by now, they’ve gained nearly 30 times their original weight! As your belly begins to show more visibly, your skin stretches to accommodate this beautiful change.
With this sudden growth, the elastic fibers deep in the skin (in the dermis layer) may start to strain, and this can lead to the formation of stretch marks — most commonly on the belly, hips, thighs, breasts, or bottom. At first, they may appear pink or purplish-red, gradually fading to a pearly white over time. You’re not alone — about 50–70% of expectant mothers experience stretch marks. Their color and visibility often depend on your skin tone, and genetics also play a role.
That’s why it’s important to start early with a specialised anti-stretch mark cream. Daily gentle massage into areas prone to stretching can help keep your skin supple, supported, and beautifully cared for.
During this time, hormonal changes — especially rising estrogen — can also increase melanin production in your skin, sometimes causing darker patches to appear, particularly on the face. This is called chloasma, or the “mask of pregnancy.” It’s completely normal, and the pigmentation usually fades after birth.
You might also notice a dark vertical line developing along your belly — known as the linea nigra. This line marks where your abdominal muscles are stretching and gently separating. It’s more visible in those with naturally darker skin and will gradually fade after delivery.
As you approach the end of this trimester, you may notice your skin beginning to “bloom.” Thanks to increased blood flow and pregnancy hormones, many women find their complexion becomes smoother, brighter, and more radiant. With early pregnancy discomforts fading, you may be sleeping better and feeling more energetic during the day.
This is a special time of transformation — inside and out. Be gentle with yourself and enjoy each step of the journey.
Third trimester (27 - 40 weeks)
Your belly is growing quickly to make room for the baby. As your body adjusts, circulation may slow down a bit, causing your fingers, ankles, and feet to feel a little swollen from extra water retention.
With your belly expanding, your center of gravity shifts, and you might find yourself naturally hunching your shoulders or bending too much at the waist to keep your balance. This can lead to poor posture, which sometimes causes back discomfort, hunching, or an awkward walking style. The good news is that gentle exercises can help you find a comfortable, supportive posture — easing pressure on your lower back and reducing pain.
In the last months of pregnancy, it’s common to experience nipple sensitivity or irritation. This is your body’s way of preparing for breastfeeding. To keep your nipples soft and protected, it’s a great idea to start applying a nourishing nipple cream at least a month before your baby arrives. This helps form a protective barrier and keeps the delicate skin healthy and ready.
By the time your little one is ready to meet the world, your skin will have stretched by about half a square meter on average. So keep loving and caring for it with gentle massages and nourishing products — your skin deserves all the extra attention as it supports you through this incredible journey.
Postpartum
Your baby is finally in your arms — what a moment of pure joy!
Right now, the hormone oxytocin is helping your uterus gently return to its pre-pregnancy size, supporting your body’s natural healing process.
Your breasts may feel full, firm, and sometimes tender as they begin producing the precious milk your baby needs. Thanks to estrogen, progesterone, prolactin, and oxytocin, your body is perfectly designed to nourish your little one.
Breastfeeding is a beautiful gift, but it can take time to get comfortable. It’s common to experience soreness or irritation on your nipples, often caused by the baby’s feeding position or dry skin. To soothe and protect, gently massage your nipples and areolas with a calming nipple cream after each feeding — a little care goes a long way.
After birth, your skin may feel very dehydrated, and your hormones will continue to adjust. Your abdominal skin has stretched a lot during pregnancy and may take time to bounce back. Because your abdominal muscles tighten more quickly than your skin, you might notice some folds or loose skin on your belly.
The more lovingly you cared for your skin during pregnancy, the easier it will be to regain your shape — so keep nurturing yourself with patience and kindness. Your body has done something truly amazing, and it deserves all the care you can give.